In today’s marketplace White Knight Associates found more and more companies seek to highlight their Unique Selling Point (USP) which help then stand out from the crowd or indeed these days, fit in. Social acceptance is at the forefront of the minds of consumers, competitors and the general public.
White Knight Associates believe CSR can play a role in building customer loyalty based on distinctive ethical values. Several major brands, such as The Co-operative Group, The Body Shop and Aveda are built on ethical and environmental values.
Reputation Risk
Managing risk is a central part of many corporate strategies. Reputations that take decades to build up can be ruined in hours through incidents such as corruption scandals or environmental accidents. These can also draw unwanted attention from regulators, courts, governments and media. Building a genuine culture of 'doing the right thing' within a corporation can offset these risks.
White Knight Associates have that some companies may implement CSR-type values and ideals without a clearly defined team or program yet they manage to offset their carbon emissions and footprint, this doesn’t have to be a time or budget intensive activity but by showing you care it can build loyalty.
Author: White Knight Associates
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